Some Thoughts on Advertising

We love helping publishers better understand the world of programmatic advertising.

Monetizing Forums: Effective Methods to Boost Your Revenue

February 26th, 2025 by Doug Bishop

Learn effective methods to monetize your forums and boost your revenue. Discover how to leverage advertising …

Ad Layout Forums Optimizing Revenue
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The Ultimate Guide to Google Ad Manager 360 for Publishers

February 26th, 2025 by Doug Bishop

Discover how to optimize your ad revenue using Ad Manager 360

Ad Servers AdTech Google Ad Manager Optimizing Revenue Price Floor Supply Path Optimization
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CLS Crisis: How Google’s Helpful Content Update Devastated Ad-Driven Sites in October 2023

February 26th, 2025 by Doug Bishop

Discover the devastating impact of Google’s Helpful Content update on ad-driven websites suffering from Cumulative …

Ad Layout AdTech Google Ad Manager Helpful Content Update Optimizing Revenue SEO
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Cracking the Code: Understanding IAB’s Standard Terms and Conditions

February 26th, 2025 by Doug Bishop

Discover the significance of IAB’s Standard Terms and Conditions in the world of advertising and marketing agencies.

Direct Sales IAB
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Diversifying Your PreBid Stack: Top Supply Side Platforms Besides Google’s AdX

February 26th, 2025 by Doug Bishop

Discover the top supply side platforms publishers should consider adding to their PreBid stack to diversify their ad …

Header Bidding Optimizing Revenue Supply Path Optimization
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The Benefits of Header Bidding

February 26th, 2025 by Doug Bishop

Discover the advantages of implementing header bidding and how it can outperform Google AdSense.

AdTech Google Ad Manager Header Bidding Optimizing Revenue
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How Advally Supports Publisher Traffic for Consistent Revenue

February 25th, 2025 by Doug Bishop

Discover how Advally leverages two decades of expertise to optimize publisher traffic and maintain consistent revenue …

Ad Layout Holistic Revenue Optimization Optimizing Revenue SEO Viewability
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How The Growth in Sales of Large Monitors has Changed Website Browsing in the face of a Mobile-first world

February 26th, 2025 by Doug Bishop

In today’s digitized world, screen sizes vary immensely. From the pocket-sized screens of smartphones to vast, …

Ad Layout
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The Crucial Role of a Robust and Granular Price Floor Strategy for Digital Publishers Using Google Ad Manager

February 26th, 2025 by Doug Bishop

Introduction

AdX Google Ad Manager Optimizing Revenue Price Floor
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The Justice Department’s Case Against Alphabet: Unraveling the Ad Tech Antitrust Saga

February 25th, 2025 by Doug Bishop

In the ever-evolving world of technology and advertising, the battle for dominance…

AdTech Google
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