Some Thoughts on Advertising

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AdTech

How Header Bidding changed the Ad Game forever.

How Header Bidding changed the Ad Game forever.

March 15th, 2025 by Doug Bishop

The advertising industry has always been a dynamic and rapidly evolving space. With the rise of programmatic …

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Major Changes to Video with the plcmt Parameter

Major Changes to Video with the plcmt Parameter

March 13th, 2025 by Doug Bishop

Explore how the new ‘plcmt’ parameter can transform video advertising strategies and impact video monetization.

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Don’t let Cloudflare Accidentally Block your Ads.txt

Don’t let Cloudflare Accidentally Block your Ads.txt

March 13th, 2025 by paul

SSPs must have uninhibited access to your site’s Ads.txt. Inability to access ads.txt can compromise earnings if demand …

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Why AdSense can be a better choice for a site just starting out

February 26th, 2025 by Doug Bishop

So often do I get the question “How much money can you make me?” That never is an easy answer without any data. There …

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10 Proven Strategies to Monetize Your Blog

February 26th, 2025 by Doug Bishop

Discover effective strategies to monetize your blog and start earning money today.

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The Ultimate Guide to Google Ad Manager 360 for Publishers

February 26th, 2025 by Doug Bishop

Discover how to optimize your ad revenue using Ad Manager 360

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CLS Crisis: How Google’s Helpful Content Update Devastated Ad-Driven Sites in October 2023

February 26th, 2025 by Doug Bishop

Discover the devastating impact of Google’s Helpful Content update on ad-driven websites suffering from Cumulative …

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The Benefits of Header Bidding

February 26th, 2025 by Doug Bishop

Discover the advantages of implementing header bidding and how it can outperform Google AdSense.

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The Justice Department’s Case Against Alphabet: Unraveling the Ad Tech Antitrust Saga

February 25th, 2025 by Doug Bishop

In the ever-evolving world of technology and advertising, the battle for dominance…

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