Some Thoughts on Advertising

We love helping publishers better understand the world of programmatic advertising.

Supply Path Optimization

The Ultimate Guide to Google Ad Manager 360 for Publishers

February 26th, 2025 by Doug Bishop

Discover how to optimize your ad revenue using Ad Manager 360

Ad Servers AdTech Google Ad Manager Optimizing Revenue Price Floor Supply Path Optimization
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Diversifying Your PreBid Stack: Top Supply Side Platforms Besides Google’s AdX

February 26th, 2025 by Doug Bishop

Discover the top supply side platforms publishers should consider adding to their PreBid stack to diversify their ad …

Header Bidding Optimizing Revenue Supply Path Optimization
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The Benefits of Using an Google Ad Exchange (AdX) Account vs. AdSense

March 13th, 2025 by Doug Bishop

In the digital advertising landscape, publishers and advertisers have multiple platforms at their disposal. Among the …

AdMob AdSense AdX Google Ad Manager Optimizing Revenue Supply Path Optimization
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Supply Path Optimization: Maximizing Value in Programmatic Advertising for Digital Publishers

February 25th, 2025 by Doug Bishop

In the rapidly evolving landscape of programmatic advertising, digital publishers face a multitude of challenges and …

Bid Exhaustion Optimizing Revenue Supply Path Optimization
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