Some Thoughts on Advertising

We love helping publishers better understand the world of programmatic advertising.

AdSense

Why AdSense can be a better choice for a site just starting out

February 26th, 2025 by Doug Bishop

So often do I get the question “How much money can you make me?” That never is an easy answer without any data. There …

AdSense AdTech Google Ad Manager Header Bidding Monetize Blog Optimizing Revenue
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The Benefits of Using an Google Ad Exchange (AdX) Account vs. AdSense

March 13th, 2025 by Doug Bishop

In the digital advertising landscape, publishers and advertisers have multiple platforms at their disposal. Among the …

AdMob AdSense AdX Google Ad Manager Optimizing Revenue Supply Path Optimization
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