Some Thoughts on Advertising

We love helping publishers better understand the world of programmatic advertising.

Why Choose one type of Bidding when you can have them all?

Why Choose one type of Bidding when you can have them all?

March 13th, 2025 by Doug Bishop

Explore how digital publishers can significantly enhance their revenue streams by integrating Client Side Prebid, …

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How Header Bidding changed the Ad Game forever.

How Header Bidding changed the Ad Game forever.

March 15th, 2025 by Doug Bishop

The advertising industry has always been a dynamic and rapidly evolving space. With the rise of programmatic …

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Understanding Dynamic Allocation in Google Ad Manager

Understanding Dynamic Allocation in Google Ad Manager

February 26th, 2025 by Doug Bishop

Dynamic Allocation is a key feature in Google Ad Manager (GAM) that plays a crucial role in maximizing ad revenue for …

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Major Changes to Video with the plcmt Parameter

Major Changes to Video with the plcmt Parameter

March 13th, 2025 by Doug Bishop

Explore how the new ‘plcmt’ parameter can transform video advertising strategies and impact video monetization.

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Don’t let Cloudflare Accidentally Block your Ads.txt

Don’t let Cloudflare Accidentally Block your Ads.txt

March 13th, 2025 by paul

SSPs must have uninhibited access to your site’s Ads.txt. Inability to access ads.txt can compromise earnings if demand …

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Mastering Viewability: The Key Metric for Publishers

Mastering Viewability: The Key Metric for Publishers

February 26th, 2025 by Doug Bishop

In this blog post, we will delve into the importance of viewability as a crucial metric for digital publishers in the …

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Demystifying Google Ad Manager’s Pricing Models

February 26th, 2025 by Doug Bishop

Discover the different pricing models for advertising in Google Ad Manager and understand how they work to optimize …

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Rank Math vs. Yoast: Boost Your WordPress Advertising Revenue

February 26th, 2025 by Doug Bishop

Are you looking to optimize your Wordpress website for advertising revenue? In this blog post, we will compare Rank …

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Why AdSense can be a better choice for a site just starting out

February 26th, 2025 by Doug Bishop

So often do I get the question “How much money can you make me?” That never is an easy answer without any data. There …

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10 Proven Strategies to Monetize Your Blog

February 26th, 2025 by Doug Bishop

Discover effective strategies to monetize your blog and start earning money today.

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