How Core Web Vitals Became Central to Search Rankings
August 25th, 2025 by Doug Bishop
Google’s Helpful Content Update in 2023 first exposed a painful truth for publishers: visitor experience metrics are now revenue metrics. In 2025, that reality has hardened. Core Web Vitals — Cumulative Layout Shift (CLS), Interaction to Next Paint (INP), and Largest Contentful Paint (LCP) — have become the silent killers of search visibility, draining traffic […]
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Why Upgrading your CMS is the Best way to Increase Advertising Revenue.
August 25th, 2025 by Doug Bishop
Old CMS platforms can be responsible for 40% or more loss in monthly revenue for advertising-supported content properties.
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Why Choose one type of Bidding when you can have them all?
March 13th, 2025 by Doug Bishop
Explore how digital publishers can significantly enhance their revenue streams by integrating Client Side Prebid, …
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How Header Bidding changed the Ad Game forever.
August 25th, 2025 by Doug Bishop
The advertising industry has always been a dynamic and rapidly evolving space. With the rise of programmatic …
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Understanding Dynamic Allocation in Google Ad Manager
February 26th, 2025 by Doug Bishop
Dynamic Allocation is a key feature in Google Ad Manager (GAM) that plays a crucial role in maximizing ad revenue for …
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Major Changes to Video with the plcmt Parameter
March 13th, 2025 by Doug Bishop
Explore how the new ‘plcmt’ parameter can transform video advertising strategies and impact video monetization.
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Don’t let Cloudflare Accidentally Block your Ads.txt
March 13th, 2025 by Paul Stanisci
SSPs must have uninhibited access to your site’s Ads.txt. Inability to access ads.txt can compromise earnings if demand …
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Mastering Viewability: The Key Metric for Publishers
February 26th, 2025 by Doug Bishop
In this blog post, we will delve into the importance of viewability as a crucial metric for digital publishers in the …
Read MoreDemystifying Google Ad Manager’s Pricing Models
February 26th, 2025 by Doug Bishop
Discover the different pricing models for advertising in Google Ad Manager and understand how they work to optimize …
Read MoreRank Math vs. Yoast: Boost Your WordPress Advertising Revenue
February 26th, 2025 by Doug Bishop
Are you looking to optimize your Wordpress website for advertising revenue? In this blog post, we will compare Rank …
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