Some Thoughts on Advertising

We love helping publishers better understand the world of programmatic advertising.

Cracking the Code: Understanding IAB’s Standard Terms and Conditions

February 26th, 2025

by
Doug Bishop

Discover the significance of IAB’s Standard Terms and Conditions in the world of advertising and marketing agencies.
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Direct Sales IAB
Diversifying Your PreBid Stack: Top Supply Side Platforms Besides Google’s AdX

February 26th, 2025

by
Doug Bishop

Discover the top supply side platforms publishers should consider adding to their PreBid stack to diversify their ad …
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Header Bidding Optimizing Revenue Supply Path Optimization
The Benefits of Header Bidding

February 26th, 2025

by
Doug Bishop

Discover the advantages of implementing header bidding and how it can outperform Google AdSense.
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AdTech Google Ad Manager Header Bidding Optimizing Revenue
How Advally Supports Publisher Traffic for Consistent Revenue

February 25th, 2025

by
Doug Bishop

Discover how Advally leverages two decades of expertise to optimize publisher traffic and maintain consistent revenue …
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Ad Layout Holistic Revenue Optimization Optimizing Revenue SEO Viewability
How The Growth in Sales of Large Monitors has Changed Website Browsing in the face of a Mobile-first world

February 26th, 2025

by
Doug Bishop

In today’s digitized world, screen sizes vary immensely. From the pocket-sized screens of smartphones to vast, …
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Ad Layout
The Crucial Role of a Robust and Granular Price Floor Strategy for Digital Publishers Using Google Ad Manager

February 26th, 2025

by
Doug Bishop

Introduction
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AdX Google Ad Manager Optimizing Revenue Price Floor
The Justice Department’s Case Against Alphabet: Unraveling the Ad Tech Antitrust Saga

February 25th, 2025

by
Doug Bishop

In the ever-evolving world of technology and advertising, the battle for dominance…
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AdTech Google
The Benefits of Using an Google Ad Exchange (AdX) Account vs. AdSense

March 13th, 2025

by
Doug Bishop

In the digital advertising landscape, publishers and advertisers have multiple platforms at their disposal. Among the …
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AdMob AdSense AdX Google Ad Manager Optimizing Revenue Supply Path Optimization
A Quick Overview of Connected TV Ad Servers: The Positives and Negatives

February 25th, 2025

by
Doug Bishop

The Connected TV (CTV) landscape is evolving rapidly, and advertisers are racing to get a slice of the expanding …
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Ad Servers CTV OTT
The Challenge of Ad Serving for Digital Publishers with Connected TV Apps

February 25th, 2025

by
Doug Bishop

In recent years, there has been a seismic shift in the way we consume content. With the explosion of connected TV (CTV) …
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CTV Optimizing Revenue OTT