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Some Thoughts on Advertising

We love helping publishers better understand the world of programmatic advertising.

  • Major Changes to Video with the plcmt Parameter

    Major Changes to Video with the plcmt Parameter

    March 13th, 2025

    by

    Doug Bishop

    Explore how the new ‘plcmt’ parameter can transform video advertising strategies and impact video monetization.

    Read More

    AdTech Instream Optimizing Revenue Outstream
  • Don’t let Cloudflare Accidentally Block your Ads.txt

    Don’t let Cloudflare Accidentally Block your Ads.txt

    March 13th, 2025

    by

    Paul Stanisci

    SSPs must have uninhibited access to your site’s Ads.txt. Inability to access ads.txt can compromise earnings if demand …

    Read More

    AdTech Google Ad Manager IAB Optimizing Revenue
  • Mastering Viewability: The Key Metric for Publishers

    Mastering Viewability: The Key Metric for Publishers

    February 26th, 2025

    by

    Doug Bishop

    In this blog post, we will delve into the importance of viewability as a crucial metric for digital publishers in the …

    Read More

    Ad Layout Optimizing Revenue Viewability
  • Demystifying Google Ad Manager’s Pricing Models

    February 26th, 2025

    by

    Doug Bishop

    Discover the different pricing models for advertising in Google Ad Manager and understand how they work to optimize …

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    Direct Sales Google Ad Manager Optimizing Revenue Pricing Model
  • Rank Math vs. Yoast: Boost Your WordPress Advertising Revenue

    February 26th, 2025

    by

    Doug Bishop

    Are you looking to optimize your Wordpress website for advertising revenue? In this blog post, we will compare Rank …

    Read More

    Google Ad Manager Helpful Content Update Optimizing Revenue SEO
  • Why AdSense can be a better choice for a site just starting out

    February 26th, 2025

    by

    Doug Bishop

    So often do I get the question “How much money can you make me?” That never is an easy answer without any data. There …

    Read More

    AdSense AdTech Google Ad Manager Header Bidding Monetize Blog Optimizing Revenue
  • 10 Proven Strategies to Monetize Your Blog

    February 26th, 2025

    by

    Doug Bishop

    Discover effective strategies to monetize your blog and start earning money today.

    Read More

    AdTech Optimizing Revenue
  • Monetizing Forums: Effective Methods to Boost Your Revenue

    February 26th, 2025

    by

    Doug Bishop

    Learn effective methods to monetize your forums and boost your revenue. Discover how to leverage advertising …

    Read More

    Ad Layout Forums Optimizing Revenue
  • The Ultimate Guide to Google Ad Manager 360 for Publishers

    February 26th, 2025

    by

    Doug Bishop

    Discover how to optimize your ad revenue using Ad Manager 360

    Read More

    Ad Servers AdTech Google Ad Manager Optimizing Revenue Price Floor Supply Path Optimization
  • CLS Crisis: How Google’s Helpful Content Update Devastated Ad-Driven Sites in October 2023

    CLS Crisis: How Google’s Helpful Content Update Devastated Ad-Driven Sites in October 2023

    August 25th, 2025

    by

    Doug Bishop

    Discover the devastating impact of Google’s Helpful Content update on ad-driven websites suffering from Cumulative …

    Read More

    Ad Layout AdTech Google Ad Manager Helpful Content Update Optimizing Revenue SEO
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