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Supply Path Optimization: Maximizing Value in Programmatic Advertising for Digital Publishers
In the rapidly evolving landscape of programmatic advertising, digital publishers face a multitude of challenges and …
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Navigating Bid Exhaustion in Modern Programmatic Advertising: A Publisher’s Perspective
In the dynamic world of programmatic advertising, bid exhaustion has emerged as a crucial concern for digital …
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The Vital Role of Ads.txt: Safeguarding Your Website’s Ad Revenue
In the dynamic landscape of digital advertising, maintaining transparency and ensuring the authenticity of your …
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4 Ways to Market Your Roku Channel
There are four effective methods to attract potential customers and lead them into your marketing funnel for …
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The Rise of In-App Advertising: Exploring the Growth and Potential with Advally
In today’s digital landscape, in-app advertising has emerged as a powerful and lucrative marketing channel. As mobile …
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Maximizing User Experience with Advally: Revolutionizing Ad Revenue Optimization for Mobile Web
The placement and relevance of ads are crucial factors that can greatly impact user satisfaction. At Advally, we have …
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Best Practices in CTV | Monetize OTT Apps, Platform/Partner/Networks
When it comes to CTV advertising, many decide to use GAM (Google Ad Manager) as a resource. However, this is one …
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How To Boost Your Ad Revenue with Smart Ad Refresh and Video Adx
Covid 19 has run rampant for the past two years, it threw us a curveball and as a result, there was a high chance you …
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Google’s Publisher on Air Webinar: Preparing for Q4
Last October, we attended a Publisher On Air webinar which was hosted by Google. It was very informative and we would …
Some Thoughts on Advertising
We love helping publishers better understand the world of programmatic advertising.