Optimizing Revenue

Google Search Console Tutorial: Checking for CWV Errors

August 26th, 2025 by Doug Bishop

As a website owner, keeping an eye on your site’s performance is crucial for both user experience and search engine optimization (SEO). Google’s Core Web Vitals (CWV) are an important set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability. CWV errors can negatively impact your search rankings, so it’s […]

Google Ad Manager Helpful Content Update Optimizing Revenue SEO

How Core Web Vitals Became Central to Search Rankings

August 25th, 2025 by Doug Bishop

Google’s Helpful Content Update in 2023 first exposed a painful truth for publishers: visitor experience metrics are now revenue metrics. In 2025, that reality has hardened. Core Web Vitals — Cumulative Layout Shift (CLS), Interaction to Next Paint (INP), and Largest Contentful Paint (LCP) — have become the silent killers of search visibility, draining traffic […]

Helpful Content Update Optimizing Revenue SEO

Why Upgrading your CMS is the Best way to Increase Advertising Revenue.

August 26th, 2025 by Doug Bishop

Old CMS platforms can be responsible for 40% or more loss in monthly revenue for advertising-supported content properties.

Ad Layout Helpful Content Update Optimizing Revenue SEO

Major Changes to Video with the plcmt Parameter

March 13th, 2025 by Doug Bishop

Explore how the new ‘plcmt’ parameter can transform video advertising strategies and impact video monetization.

AdTech Instream Optimizing Revenue Outstream

Don’t let Cloudflare Accidentally Block your Ads.txt

March 13th, 2025 by Paul Stanisci

SSPs must have uninhibited access to your site’s Ads.txt. Inability to access ads.txt can compromise earnings if demand …

AdTech Google Ad Manager IAB Optimizing Revenue