How The Growth in Sales of Large Monitors has Changed Website Browsing in the face of a Mobile-first world
February 26th, 2025 by Doug Bishop
In today’s digitized world, screen sizes vary immensely. From the pocket-sized screens of smartphones to vast, …
Read MoreThe Crucial Role of a Robust and Granular Price Floor Strategy for Digital Publishers Using Google Ad Manager
February 26th, 2025 by Doug Bishop
Introduction
Read MoreThe Justice Department’s Case Against Alphabet: Unraveling the Ad Tech Antitrust Saga
February 25th, 2025 by Doug Bishop
In the ever-evolving world of technology and advertising, the battle for dominance…
Read MoreThe Benefits of Using an Google Ad Exchange (AdX) Account vs. AdSense
March 13th, 2025 by Doug Bishop
In the digital advertising landscape, publishers and advertisers have multiple platforms at their disposal. Among the …
Read MoreA Quick Overview of Connected TV Ad Servers: The Positives and Negatives
February 25th, 2025 by Doug Bishop
The Connected TV (CTV) landscape is evolving rapidly, and advertisers are racing to get a slice of the expanding …
Read MoreThe Challenge of Ad Serving for Digital Publishers with Connected TV Apps
February 25th, 2025 by Doug Bishop
In recent years, there has been a seismic shift in the way we consume content. With the explosion of connected TV (CTV) …
Read MoreSupply Path Optimization: Maximizing Value in Programmatic Advertising for Digital Publishers
February 25th, 2025 by Doug Bishop
In the rapidly evolving landscape of programmatic advertising, digital publishers face a multitude of challenges and …
Read MoreNavigating Bid Exhaustion in Modern Programmatic Advertising: A Publisher’s Perspective
February 25th, 2025 by Doug Bishop
In the dynamic world of programmatic advertising, bid exhaustion has emerged as a crucial concern for digital …
Read MoreThe Crucial Role of Updating your Website Ad Layout
March 13th, 2025 by Doug Bishop
In the dynamic realm of digital publishing, staying ahead of the curve is essential to thrive in an ever-evolving …
Read MoreThe Vital Role of Ads.txt: Safeguarding Your Website’s Ad Revenue
February 25th, 2025 by Doug Bishop
In the dynamic landscape of digital advertising, maintaining transparency and ensuring the authenticity of your …
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