The Benefits of Using an Google Ad Exchange (AdX) Account vs. AdSense
March 13th, 2025 by Doug Bishop
In the digital advertising landscape, publishers and advertisers have multiple platforms at their disposal. Among the …
Read MoreA Quick Overview of Connected TV Ad Servers: The Positives and Negatives
February 25th, 2025 by Doug Bishop
The Connected TV (CTV) landscape is evolving rapidly, and advertisers are racing to get a slice of the expanding …
Read MoreThe Challenge of Ad Serving for Digital Publishers with Connected TV Apps
February 25th, 2025 by Doug Bishop
In recent years, there has been a seismic shift in the way we consume content. With the explosion of connected TV (CTV) …
Read MoreSupply Path Optimization: Maximizing Value in Programmatic Advertising for Digital Publishers
February 25th, 2025 by Doug Bishop
In the rapidly evolving landscape of programmatic advertising, digital publishers face a multitude of challenges and …
Read MoreNavigating Bid Exhaustion in Modern Programmatic Advertising: A Publisher’s Perspective
February 25th, 2025 by Doug Bishop
In the dynamic world of programmatic advertising, bid exhaustion has emerged as a crucial concern for digital …
Read MoreThe Crucial Role of Updating your Website Ad Layout
March 13th, 2025 by Doug Bishop
In the dynamic realm of digital publishing, staying ahead of the curve is essential to thrive in an ever-evolving …
Read MoreThe Vital Role of Ads.txt: Safeguarding Your Website’s Ad Revenue
February 25th, 2025 by Doug Bishop
In the dynamic landscape of digital advertising, maintaining transparency and ensuring the authenticity of your …
Read More4 Ways to Market Your Roku Channel
February 25th, 2025 by Doug Bishop
There are four effective methods to attract potential customers and lead them into your marketing funnel for …
Read MoreThe Rise of In-App Advertising: Exploring the Growth and Potential with Advally
February 25th, 2025 by Doug Bishop
In today’s digital landscape, in-app advertising has emerged as a powerful and lucrative marketing channel. As mobile …
Read MoreMaximizing User Experience with Advally: Revolutionizing Ad Revenue Optimization for Mobile Web
February 25th, 2025 by Doug Bishop
The placement and relevance of ads are crucial factors that can greatly impact user satisfaction. At Advally, we have …
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