Best Practices in CTV | Monetize OTT Apps, Platform/Partner/Networks
March 13th, 2025 by Doug Bishop
When it comes to CTV advertising, many decide to use GAM (Google Ad Manager) as a resource. However, this is one …
Read MoreHow To Boost Your Ad Revenue with Smart Ad Refresh and Video Adx
March 13th, 2025 by Doug Bishop
Covid 19 has run rampant for the past two years, it threw us a curveball and as a result, there was a high chance you …
Read MoreGoogle’s Publisher on Air Webinar: Preparing for Q4
February 25th, 2025 by Doug Bishop
Last October, we attended a Publisher On Air webinar which was hosted by Google. It was very informative and we would …
Read More
Why Google Funding Choices is a Great CMP in 2025
March 15th, 2025 by Renche Smit
Funding Choices is a Consent Management Platform (CMP) offered by Google to help you gather your visitors’ consent for …
Read MoreIndustry trends: The growth of Mobile traffic and video
February 25th, 2025 by Doug Bishop
Industry trends: The growth of Mobile traffic and video
Read MoreAll you need to know about Connected TV and Over-The-Top advertising
March 13th, 2025 by Doug Bishop
Connected TV advertising is now an industry trend taking the world by storm and here’s why:
Read MoreCommon Programmatic Terms | Google Ad Exchange (AdX, AdEx or AdSense) – Advally
March 13th, 2025 by paul
Whether you’re trying to brush up on your Agency bingo game or just survive yet another meeting from a New Ad Tech …
Read MoreCumulative Layout Shift (CLS)
February 25th, 2025 by paul
What is Cumulative Layout Shift? Cumulative Layout Shift (CLS) is part of the Core Web Vitals score that Google gives …
Read MoreAnalytics Tagging For Member Segregation
February 25th, 2025 by paul
This guide will help you to view traffic segments of your visitors based on the member type.
Read More