Some Thoughts on Advertising

We love helping publishers better understand the world of programmatic advertising.

4 Ways to Market Your Roku Channel

February 25th, 2025 by Doug Bishop

There are four effective methods to attract potential customers and lead them into your marketing funnel for …

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The Rise of In-App Advertising: Exploring the Growth and Potential with Advally

February 25th, 2025 by Doug Bishop

In today’s digital landscape, in-app advertising has emerged as a powerful and lucrative marketing channel. As mobile …

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Maximizing User Experience with Advally: Revolutionizing Ad Revenue Optimization for Mobile Web

February 25th, 2025 by Doug Bishop

The placement and relevance of ads are crucial factors that can greatly impact user satisfaction. At Advally, we have …

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Best Practices in CTV | Monetize OTT Apps, Platform/Partner/Networks

March 13th, 2025 by Doug Bishop

When it comes to CTV advertising, many decide to use GAM (Google Ad Manager) as a resource. However, this is one …

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How To Boost Your Ad Revenue with Smart Ad Refresh and Video Adx

March 13th, 2025 by Doug Bishop

Covid 19 has run rampant for the past two years, it threw us a curveball and as a result, there was a high chance you …

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Google’s Publisher on Air Webinar: Preparing for Q4

February 25th, 2025 by Doug Bishop

Last October, we attended a Publisher On Air webinar which was hosted by Google. It was very informative and we would …

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Why Google Funding Choices is a Great CMP in 2025

Why Google Funding Choices is a Great CMP in 2025

March 15th, 2025 by Renche Smit

Funding Choices is a Consent Management Platform (CMP) offered by Google to help you gather your visitors’ consent for …

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What is Sellers.JSON?

February 25th, 2025 by Doug Bishop

What is Sellers.JSON?

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Industry trends: The growth of Mobile traffic and video

February 25th, 2025 by Doug Bishop

Industry trends: The growth of Mobile traffic and video

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All you need to know about Connected TV and Over-The-Top advertising

March 13th, 2025 by Doug Bishop

Connected TV advertising is now an industry trend taking the world by storm and here’s why:

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