Some Thoughts on Advertising

We love helping publishers better understand the world of programmatic advertising.

Google Ad Manager

How Header Bidding changed the Ad Game forever.

How Header Bidding changed the Ad Game forever.

March 15th, 2025 by Doug Bishop

The advertising industry has always been a dynamic and rapidly evolving space. With the rise of programmatic …

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Don’t let Cloudflare Accidentally Block your Ads.txt

Don’t let Cloudflare Accidentally Block your Ads.txt

March 13th, 2025 by paul

SSPs must have uninhibited access to your site’s Ads.txt. Inability to access ads.txt can compromise earnings if demand …

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Demystifying Google Ad Manager’s Pricing Models

February 26th, 2025 by Doug Bishop

Discover the different pricing models for advertising in Google Ad Manager and understand how they work to optimize …

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Rank Math vs. Yoast: Boost Your WordPress Advertising Revenue

February 26th, 2025 by Doug Bishop

Are you looking to optimize your Wordpress website for advertising revenue? In this blog post, we will compare Rank …

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Why AdSense can be a better choice for a site just starting out

February 26th, 2025 by Doug Bishop

So often do I get the question “How much money can you make me?” That never is an easy answer without any data. There …

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The Ultimate Guide to Google Ad Manager 360 for Publishers

February 26th, 2025 by Doug Bishop

Discover how to optimize your ad revenue using Ad Manager 360

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CLS Crisis: How Google’s Helpful Content Update Devastated Ad-Driven Sites in October 2023

February 26th, 2025 by Doug Bishop

Discover the devastating impact of Google’s Helpful Content update on ad-driven websites suffering from Cumulative …

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The Benefits of Header Bidding

February 26th, 2025 by Doug Bishop

Discover the advantages of implementing header bidding and how it can outperform Google AdSense.

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The Benefits of Using an Google Ad Exchange (AdX) Account vs. AdSense

March 13th, 2025 by Doug Bishop

In the digital advertising landscape, publishers and advertisers have multiple platforms at their disposal. Among the …

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