How Advally Supports Publisher Traffic for Consistent Revenue

Doug Bishop

February 25th, 2025

Discover how Advally leverages two decades of expertise to optimize publisher traffic and maintain consistent revenue streams.

Who We Are: A Legacy of Digital Publishing Excellence

Advally was created from two decades of work in the digital publishing industry, with tens of thousands of hours experimenting with how to best monetize content online. We cut out that experimentation, so you can focus on the parts of the business that you love.

Our promise to publishers is simple but powerful: We care about our customers more than anything else in the world. We will always tell you the truth, help your business grow, and make running a media business easier.

Comprehensive Solutions Tailored for Every Platform

Advally offers a diverse array of solutions that cater to multiple platforms, including Desktop & Mobile Web, Video, In-App, Connected TV & OTT, and Rich Media Units. Our Ad Ops Consulting service ensures that you are always up-to-date with the latest AdTech innovations.

We provide ownership and control, allowing you to keep using your existing Google Ad Manager, Adx, and demand relationships or use ours. We will work with you to find the perfect balance to suit your needs.

Why Advally Stands Out: Accepting Full Accountability

Unlike any other Ad Management company, Advally takes full responsibility for the dollar amount that goes into your bank account and protects that number at all costs. We don’t just blame the publisher when traffic dips; we help you get your traffic back on track so you can hit your revenue goals.

Our professional AdOps team is at your disposal, offering expertise in ad serving technology, ad trafficking, and campaign management. Our team of Technical SEO developers, SEO specialists and traffic generation specialists are here to help. 

Boosting eCPMs and Enhancing User Experience

Advally focuses on increasing monthly revenue year over year, while ensuring a quality user experience. 

Our proprietary technology helps to ensure you have the latest in modern Advertising technology, but the real difference is in our Account Management and Optimization teams.  If you are not hitting your monthly revenue goals, we will do whatever it takes to get you back there.  We will never blame you for lowered revenue for any reason.   We will explain to you the exact truth of what happened, and participate in the process to fix it.   If you would be better off with a different company because Advally isn’t working… we’ll even find you another Ad Management company to work with.  

Client Success Stories: Proven Results Across Various Niches

Advally has a track record of delivering proven results across various niches. For instance, our partnership with Untappd.com resulted in a 605.8% revenue increase and a 172% increase in Impression RPM.

Similarly, Baseball America saw a 193.4% revenue increase and a 107.1% increase in Impression RPM after working with us. Our collaboration with Toyota-4runner.org led to a 56.6% revenue increase and a 96.1% increase in Page RPM. Each success story underscores our commitment to optimizing publisher traffic and maintaining consistent revenue streams.

Advally’s Approach to Holistic Revenue Optimization

Advally’s approach to holistic revenue optimization involves a mix of advanced AdTech solutions and personalized support. Our services include ad injection technology, custom ad units, and ad-block recovery, all designed to maximize your revenue without compromising user experience.  We have technology and experts on demand to ensure that everything on your site is Google Compliant, and work with you to understand and fix the building blocks of traffic.  Traffic is the single biggest contributor to Revenue, and no other Ad Management company will take accountability for this.  

We integrate with malware protection services to ensure your audience isn’t bothered by unwanted ads, and our hosted ads.txt solution means you’ll never have to update another ads.txt file again. Our advanced reporting tools provide detailed insights into inventory performance, allowing you to make informed decisions.

Why Advally Will Never Blame You for a Traffic Loss

At Advally, we believe in full accountability and partnership. If your traffic dips, we don’t just point fingers. Instead, we roll up our sleeves and work alongside you to identify and rectify the issues. Our goal is to help you get your traffic back on track so you can achieve your revenue goals.

We understand that the digital publishing landscape is ever-changing, and challenges are inevitable. However, with Advally by your side, you have a partner committed to your success, ensuring that every step we take is towards optimizing your revenue and enhancing your user experience.