Formats & Features
Every ad format and every feature Advally runs, each with a short demo and the products that include it.
Ad formats
24 formats, all included in Ad Management, Website Operations, Forum App, WordPress Plugin. Our ad team picks the ones that suit your site.
Top Adhesion
A banner that sticks to the top of the screen once the reader scrolls past it.
Bottom Adhesion
A slim banner pinned to the bottom of the screen while the reader scrolls.
Side Adhesion
A tall unit pinned to the side of the page on desktop as the reader scrolls.
Interstitials
A full-screen ad between two pages, which the reader can close after five seconds.
Content Recommendation
A row of sponsored articles under your content that advertisers pay for when readers click.
Contextual Quizzes
A short quiz written from the page the reader is on, with ads between the questions.
Interscroller
A full-screen ad that appears between paragraphs as the reader scrolls, then scrolls away with the page.
Domino Slider
A stack of ads that fills the empty bottom of a long page's right column on desktop.
PushDown Billboard
A large banner at the very top of the site that expands when the reader interacts with it.
PushUp Billboard
A premium version of the bottom banner that expands upward when the reader interacts with it.
Desktop Skin
A billboard and the page background together, sold to one advertiser as a takeover.
Mobile Skin
A takeover for phones: one advertiser's creative frames the page as the reader moves through it.
In-Image Expandable
A banner over a photo that grows into a larger ad when the reader interacts with it.
In-Image Canvas
The largest in-image unit: the ad takes over the whole photo for a moment.
In-Screen
An ad that uses the browser window itself as its frame, over part of the page.
In-Screen Expandable
An in-screen ad that grows to cover more of the window when the reader interacts with it.
In-Screen Expandable Corner
A small ad in the corner of the window that opens up when the reader taps or hovers.
In-Screen Expandable Video
An in-screen ad with a video that plays and expands when the reader interacts with it.
Inactivity Overlay
A full-screen ad that appears only after the reader has gone idle.
Inactivity Masthead
A very large banner at the top of the page that appears when an idle reader scrolls back up.
Inactivity In-Feed
An ad that slides into the content when a reader comes back after going idle.
Standard Banner Sizes
The standard banner sizes every advertiser makes creative for: billboard, leaderboard, medium rectangle, half page and the phone banners.
Features
Grouped by the product they come with first. Each page lists every product that includes it.
Features in Ad Management
We run your whole ad stack and pay you every month. About Ad Management
ads.txt and app-ads.txt, kept in sync
We host your ads.txt and app-ads.txt and update them every time a buyer changes.
Header bidding, lazy load and smart refresh
Every ad slot is auctioned to many buyers at once in the reader's browser, so the best price wins.
Scam-ad lockdown
When readers report an ad that sends them to a scam page, your ads lock down to trusted buyers for 72 hours.
Measured revenue experiments
We test each ad change on part of your traffic and compare it with the rest before it goes everywhere.
Sponsor campaigns
Sell a sponsorship directly and we build it in Ad Manager, pace it to deliver on time and invoice the sponsor.
Revenue reports and payouts
Daily revenue for every site, broken down by source and by ad unit, in one dashboard.
Features in Website Operations
We modernize, host and secure your forum, and run its ads. About Website Operations
Bot control and Googlebot alerts
We block the scrapers and bad bots that slow your site down, through Cloudflare.
Site-owner chat and Bug Report button
Beta Ask about your site's ads, ads.txt or health in a chat inside the plugin, and it answers or sends the question to our team.
Features in Forum App
A XenForo add-on, free for Advally publishers, that keeps your forum healthy and earning. About Forum App
Ad layouts per member group
Choose how many ads each member group sees: more for guests, fewer for members, none for paying members.
Ads on chosen forums, per member group
Run ads only in the forums you pick, and set how often and where they appear for each member group.
Crawl and AI-engine checks
Seventeen checks that search engines and AI assistants can read, index and cite your pages, with a one-click fix for each failure.
Visits from AI assistants
Counts the visits that ChatGPT, Perplexity, Gemini and other AI assistants send to your forum.
Features in WordPress Plugin
A free plugin for WordPress publishers. About WordPress Plugin
Hashed member emails
If your readers sign in, the plugin can pass buyers a one-way hash of their email, never the email itself.
Features in Publisher Copilot
Your own AI assistant for your site's numbers. About Publisher Copilot
Publisher Copilot
Coming An AI assistant that reads your traffic, search queries and which AI crawlers reach you, and answers in plain English.
Not sure what your site needs?
Tell us about your site and we’ll say which product fits, in one email. Write to us.