If you Collect Email Addresses from your users, there is a massive opportunity to increase revenue by passing hashed emails into the bid stream.
Users are not personally identified, but this links them to an advertising profile which will persevere past the end of the post-cookie world. Many of the DSPs already require this to bid on inventory, and if you add it bids can increase by 100% or more.
If you have an email list, a forum user list – even just emails from your commenters on the site this could be one of the most under-valued assets you have right now.
Revenue increases have been substantial with any publisher that sets this up.
Hashed User Emails
If you Collect Email Addresses from your users, there is a massive opportunity to increase revenue by passing hashed emails into the bid stream. Users are not personally identified, but this links them to an advertising profile which will persevere past the end of the post-cookie world. Many of the DSPs already…
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Hashed User Emails
If you Collect Email Addresses from your users, there is a massive opportunity to increase revenue by passing hashed emails into the bid stream. Users are not personally identified, but this links them to an advertising profile which will persevere past the end of the post-cookie world. Many of the DSPs already…
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In-Screen Expandable Video
This is an ad format which uses the user’s browser window as the container. It launches an ad covering part of the user’s screen with a video that plays and expands on interaction. These are reserved for premium advertisers only, and can be frequency capped so your users see them only irregularly.
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In-Screen Expandable – Corner
This is an ad format which uses the user’s browser window as the container. It launches an ad that places a small unit in the corner of the screen. These are reserved for premium advertisers only, and can be frequency capped so your users see them only irregularly.