Advally is a Google Multiple Customer Management (MCM) partner, we require specific steps to be completed within your Google publisher ecosystem before we can begin managing your inventory.
You are required to enter a Google Account in our system because we need it both for our MCM Invitations, and many AdTech companies who use Google Demand. Google owns an enormous amount of the Display ad Industry, so It is common for them to show up in a number of places. Google now wants every publisher to have their own Google Ad Manager account, and that must be connected to a
Step 1: Identify Your Google Publisher Account (The Invitation Email)
For the MCM partnership setup, the invitation must be sent to a specific email address that meets Google’s requirements. We refer to this as your “Google Publisher Account Email.”
Important Distinction: Your general contact email may be different from the email address that holds administrative access to your existing Google publisher products (AdSense, AdMob, or Ad Manager). You must provide Advally with the correct email that has Admin privileges to your account.
If you do not have an existing Ad Manager, AdSense, or AdMob account, this email will be used to create your new, required Google Ad Manager account.
Step 2: Account Prerequisites (Before Advally Sends the Invitation)
To avoid delays or having your account disapproved as a “Duplicate Account,” review the table below and ensure the email address you plan to provide to Advally is correctly set up.
| If you have… | Action you must take before providing the email to Advally |
| An existing Google Ad Manager account | The Admin User of the account, found under “Access and Authorization.” |
| An existing AdSense or AdMob account (including through the YouTube Partner Program) | The email address you provide to Advally MUST be associated with an Admin user in that existing account. . |
| No existing Google Publisher Accounts | Simply provide us with a Google email address you wish to use. Gmail accounts or Google Workspace accounts are the only types that will work. A new Ad Manager account will be created as part of the invitation process. |
Step 3: Accepting the Invitation from Advally
Once you have provided your Google Publisher Account Email (Invitation Email) and confirmed the necessary prerequisites are in place, Advally will send you the formal MCM invitation from our parent Google Ad Manager network.
- Check the email address you provided in Step 1 for an invitation email from Google Ad Manager.
- Click to accept the invitation.
Once accepted, Google will conduct a final review of your new or existing Ad Manager account to ensure policy compliance. This review is a required part of the MCM setup, but your new Ad Manager account does not need to be used for ad serving or monetization; Advally will manage all activity through our parent account.