Why Segment?
Some publishers feel that segmentation of their users is a waste of time. Most are shocked to find out that 80% of your revenue comes from Guests to your site.
Advally allows you to put a text message next to the most obtrusive ad slot on your site saying “Click here to Register for less ads” or “Click here to Subscribe to get rid of ads”. You choose what it says.
Visitors coming to your site from a Google Search are looking for free content.
Google displays links to free content, ranked after Link Advertisements.
That is the purpose of Google.
When those users hit, they are presented a choice:
- Become a Member of your site and get a reduced ad layout
- Become a Subscriber of your site and get zero ads
- Decide they can tolerate the ads for the free content.
- Already had an Ad Blocker on and only saw blank ad slots.
Roughly 80% of your revenue likely comes from Google Search Visitors. Regardless of the source, Ad Buyers prefer first time visitors to a site, first page view.
First Visit, First Pageview is a premium buy for advertisers in the programmatic markets, so it garners premium CPMs.
How do I Segment my Users?
Your CMS has to be the decider of members and subscribers. Advally will not build technology to do this because the data you will gain from it is the future of your business.
Most popular CMS platforms have fantastic support for Members and easy Plugins for subscribers. If your CMS does not support membership, consider updating your CMS.
If you already have this on your site, our technology just reads your own system and then captures revenue data against the ad calls for each user.
Revenue by Segment Reporting
Measuring how much revenue you make from each section allows for informed business decisions. You can balance the importance of a member type with revenue gained from more ads. Guests often will tolerate a much higher density of ads than you’d think, without bounce rates going up in Google Analytics.
Advally’s Reporting system, called Adligature offers the following:
User Type Stats:
Daily Revenue By Unit:
**Circled at the top is the filters which allow you to see each segments contribution
Daily Impressions By Unit:
Daily RPM By Unit:
Advally Segments allows you to measure the impact of your advertising on your most valuable visitors.