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Integration guide: Google Ad Exchange to Applovin MAX

You must have an active Google Ad Manager (GAM) account. Advally can help you create a GAM account if you don’t already have one. You must have an active AdMob or AdSense account to complete the Ad Manager account setup.

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You must have an active Google Ad Manager (GAM) account. Advally can help you create a GAM account if you don’t already have one. You must have an active AdMob or AdSense account to complete the Ad Manager account setup.

Integrate GAM to Applovin MAX

Associating Ad Manager with AppLovin is a 2-step process, assuming GAM is already setup and accessible:

  1. Associate your Ad Manager Network with AppLovin
  2. Configure GAM Placement for Ad Units

Associate your Ad Manager Network with AppLovin

In AppLovin: 


Go to Manage > Networks

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Find “Google Ad Manager”, click Connect

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Authorize with Google, and Save

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Configure GAM Placement for Ad Units

Go to AppLovin > Manage > Ad Units

Click the Ad Unit

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Enable the bidder status
Enter the unit path and CPM floor Advally provides for this unit

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Scroll to the bottom and “Save”

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