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Adligature
Traffic, search, and ad-revenue analytics for web publishers
Adligature is the publisher dashboard built by Advally, the company that manages display advertising for more than 70 publisher websites. It puts each publisher’s website traffic, Google Search performance, and ad revenue on one screen.
What Adligature does
Adligature is a reporting dashboard for web publishers, built and operated by Advally. Advally sells and manages the display advertising on a publisher’s websites; Adligature is the private dashboard each publisher uses to see how those sites are doing. Advally currently manages advertising for more than 70 publisher websites.
Adligature reports the daily ad revenue Advally records for a publisher’s sites. It also shows website traffic for those sites: sessions, page views, the pages people land on most, and where the visitors came from. For sites with Search Console connected, it adds search performance: clicks, impressions, average position, and the queries that bring in traffic.
Traffic and revenue sit on the same timeline. Adligature draws daily ad revenue as a line on top of the traffic chart, so a publisher can line up a change in visitors against a change in earnings on the same dates. Adligature is read-only: it displays numbers and does not change anything on the publisher’s website, Google Analytics property, or Search Console account.
Why Adligature requests your Google data
If you advertise with Advally, you can connect your own Google Analytics (GA4) property and your Search Console site to Adligature. The connection is optional, you start it yourself from inside the dashboard, and the access Adligature requests is read-only. Once connected, Adligature reads your traffic and search numbers from Google and shows them next to the ad revenue Advally already reports to you. The scopes below state exactly what each connection reads.
The screen above uses sample data for illustration. The pages, numbers, and queries are invented and do not represent any customer.
How Adligature uses your Google data
When you connect Google, Adligature requests the three scopes below. Each one is read-only and maps to a feature you can see in the dashboard.
Google Analytics traffic
https://www.googleapis.com/auth/analytics.readonly
Reads your GA4 traffic and engagement (sessions, page views, top pages, and traffic sources) so Adligature can chart your site’s traffic next to its ad revenue.
Google Analytics access check
https://www.googleapis.com/auth/analytics.manage.users.readonly
Before a property is linked, Adligature reads its access list only to confirm you have Admin or Editor rights to that property. This is a permission check that runs once at connect time, so a property can never be linked by someone without rights to it. Adligature never adds, removes, or changes any users.
Google Search Console performance
https://www.googleapis.com/auth/webmasters.readonly
Reads your Search Console performance (clicks, impressions, average position, and top queries) so Adligature can show search results alongside your traffic and revenue.
What Adligature does and does not do with this data
- Your Google data is shown only to you, inside your own dashboard.
- Adligature never sells it and never shares it. It is not used for advertising and not used to train AI or machine-learning models.
- All access is read-only. You can disconnect Google at any time from the dashboard, which revokes Adligature’s access right away.
- Adligature’s use of information received from Google APIs follows the Google API Services User Data Policy, including the Limited Use requirements.
Privacy and contact
Our Privacy Policy describes what Adligature collects, how it is stored and used, and how to revoke access or request deletion. The Terms of Service cover use of the platform.
Adligature is operated by Advally. For questions about the app or your data, email [email protected].
© Advally. Adligature is the publisher dashboard from Advally.