This is the home page for Advally, the application shown on the Google consent screen you are authorizing.
Advally
Advally
Advally manages display advertising for 70+ publisher websites. Each publisher gets a private dashboard, which we call Adligature, that shows their site’s traffic, search performance, and ad revenue on one screen.
What Advally does
Advally is a company that sells and manages display advertising on behalf of website owners. A publisher signs up, Advally serves and tunes the ads on their pages, and Advally reports the revenue those ads generate back to them. Advally currently runs display advertising for more than 70 publisher websites.
Every publisher also gets a dashboard. The product name for that dashboard is Adligature. It reports the daily ad revenue Advally records for a publisher’s sites. It also shows website traffic for those sites: sessions, page views, the pages people land on most, and where the visitors came from. For sites with Search Console connected, it adds search performance: clicks, impressions, average position, and the queries that bring in traffic.
Traffic and revenue sit on the same timeline. The dashboard overlays daily ad revenue as a line on top of the traffic chart, so a publisher can line up a change in visitors against a change in earnings on the same dates. The dashboard is read-only. It displays numbers and does not change anything on the publisher’s website, Google Analytics property, or Search Console account.
Why Advally requests your Google data
If you advertise with Advally, you can connect your own Google Analytics (GA4) property and your Search Console site. The connection is optional, you start it yourself from inside the dashboard, and the access Advally requests is read-only. Once connected, your dashboard reads your traffic and search numbers from Google and shows them next to the ad revenue Advally already reports to you. The scopes below state exactly what each connection reads.
The screen above uses sample data for illustration. The pages, numbers, and queries are invented and do not represent any Advally customer.
How Advally uses your Google data
When you connect Google, Advally requests the three scopes below. Each one is read-only and maps to a feature you can see in the dashboard.
Google Analytics traffic
https://www.googleapis.com/auth/analytics.readonly
Reads your GA4 traffic and engagement (sessions, page views, top pages, and traffic sources) so the dashboard can chart your site’s traffic next to its ad revenue.
Google Analytics access check
https://www.googleapis.com/auth/analytics.manage.users.readonly
Before a property is linked, Advally reads its access list only to confirm you have Admin or Editor rights to that property. This is a permission check that runs once at connect time, so a property can never be linked by someone without rights to it. Advally never adds, removes, or changes any users.
Google Search Console performance
https://www.googleapis.com/auth/webmasters.readonly
Reads your Search Console performance (clicks, impressions, average position, and top queries) so the dashboard can show search results alongside your traffic and revenue.
What Advally does and does not do with this data
- Your Google data is shown only to you, inside your own dashboard.
- Advally never sells it and never shares it. It is not used for advertising and not used to train AI or machine-learning models.
- All access is read-only. You can disconnect Google at any time from the dashboard, which revokes Advally’s access right away.
- Advally’s use of information received from Google APIs follows the Google API Services User Data Policy, including the Limited Use requirements.
Privacy and contact
Our Privacy Policy describes what Advally collects, how it is stored and used, and how to revoke access or request deletion. The Terms of Service cover use of the platform.
Advally operates this application and the Adligature dashboard. For questions about the app or your data, email [email protected].