Integration guide: Google Ad Exchange to Applovin MAX
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      Integration guide: Google Ad Exchange to Applovin MAX

      You must have an active Google Ad Manager (GAM) account. Advally can help you create a GAM account if you don't already have one. You must have an active AdMob or AdSense account to complete the Ad Manager account setup.

      Integrate GAM to Applovin MAX

      Associating Ad Manager with AppLovin is a 2-step process, assuming GAM is already setup and accessible:


      1. Associate your Ad Manager Network with AppLovin
      2. Configure GAM Placement for Ad Units

      Associate your Ad Manager Network with AppLovin

      In AppLovin: 


      Go to Manage > Networks


      Find "Google Ad Manager", click Connect

       

      Authorize with Google, and Save

       

      Configure GAM Placement for Ad Units

      Go to AppLovin > Manage > Ad Units

      Click the Ad Unit

       

      Enable the bidder status
      Enter the unit path and CPM floor Advally provides for this unit


       

      Scroll to the bottom and "Save"