Connected TV advertising is now an industry trend taking the world by storm and here\u2019s why:<\/p>\n\n\n\n
According to emarketer.com, in 2018, they estimated the number of connected TV users at 182.6 million or 55.5% of the US population.<\/p>\n\n\n\n
In 2022, the number of connected TV users is forecast to rise to 204.1 million, which will represent 60.1% of the US population:<\/p>\n\n\n\n
source:<\/em> <\/a><\/em>https:\/\/www.emarketer.com\/content\/connected-tv-advertising<\/a><\/em><\/p>\n\n\n\n What is OTT (Over-The-Top)?<\/strong><\/p>\n\n\n\n OTT describes the delivery of video content through the Internet as opposed to traditional satellite or cable subscription. This allows viewers to watch live and on-demand content from anywhere, anytime they want, with any number of devices and apps. Viewers do not need traditional satellite or cable subscriptions to watch OTT.<\/p>\n\n\n\n What is Connected TV?<\/strong><\/p>\n\n\n\n Connected TV, or CTV for short, is any device that allows a television to play video content over the Internet. CTV devices typically stream using apps downloaded to the device with some apps requiring paid subscriptions. <\/p>\n\n\n\n CTV includes devices like Smart TVs and external devices like Roku, Amazon Fire Stick, Apple TV, and Chromecast.<\/p>\n\n\n\n What is the difference between CTV and OTT?<\/strong><\/p>\n\n\n\n OTT is the method for delivering video content and CTV is the device on which the viewer streams content to their television.<\/p>\n\n\n\n For example: If you watch Netflix on your phone, you are streaming OTT content. If you are watching Netflix through a Chromecast that is plugged into your TV, well you are streaming OTT content over CTV.<\/p>\n\n\n\n What is Connected TV Advertising?<\/strong><\/p>\n\n\n\n Connected TV advertising is a segment of online video advertising targeted specifically to connected television devices. Publishers often find CTV advertising a challenge to optimize, because of the lack of personal identifiable information (PII) which is typically used to match consumers with advertisers online advertising. <\/p>\n\n\n\n CTV advertising has a high impact due to excellent viewability on television. CTV inventory is often sold programmatically, and can generate significant revenue with the correct advertising strategy.<\/p>\n\n\n\n Interested in CTV advertising? Contact us at help@advally.com and we can help.<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Connected TV advertising is now an industry trend taking the world by storm and here\u2019s why:<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","tags":[],"class_list":["post-58","blog","type-blog","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/advally.com\/wordpress\/wp-json\/wp\/v2\/blog\/58","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advally.com\/wordpress\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/advally.com\/wordpress\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/advally.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":1,"href":"https:\/\/advally.com\/wordpress\/wp-json\/wp\/v2\/blog\/58\/revisions"}],"predecessor-version":[{"id":59,"href":"https:\/\/advally.com\/wordpress\/wp-json\/wp\/v2\/blog\/58\/revisions\/59"}],"wp:attachment":[{"href":"https:\/\/advally.com\/wordpress\/wp-json\/wp\/v2\/media?parent=58"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advally.com\/wordpress\/wp-json\/wp\/v2\/tags?post=58"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}